Computers and Cakes Give Confidence and Cash to Housewives in Peru
A network of Peruvian housewives is using the Internet to bake cakes ordered by Peruvian expatriates and deliver them locally. The start-up e-business, Tortasperú, came into being with the assistance of Red Científica Peruana (RCP) and E-connexions, two Peruvian NGOs. RCP is based in Peru; E-connexions is based in the United States, but is composed of expatriate Peruvians who work entirely via the Internet. This case provides a practical example of how organizations can work together to foster e-trade for small businesses in developing countries.