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Photo: Jute Manufactures Development Council, India Jute’s versatility and eco-friendly profile has placed it back on the international scene as a golden fibre — with fashionable shopping bags just one of its end products. |
Beyond the Sunset: A New Dawn for Jute
Once termed a “sunset industry”, jute now offers fashionable, eco-friendly products that are attracting new consumers — thanks to innovative applications in the automotive industry, fashion, furnishings and landscape management. ITC’s role in jute product development and marketing has contributed to the turnaround, and has helped very poor families to improve their livelihoods and hopes for the future.