Trade in Action - International Trade Forum - The quarterly magazine of the International Trade Centre

These export success stories from Peru, Romania, Botswana, Uganda and Oman show "trade in action," with solutions for widely shared export challenges. Some are from a business perspective, others from that of government.

The stories highlight the potential of South-South trade, women entrepreneurs, and national export strategies that help link communities to global markets, and diversify exports.

The examples also show how the International Trade Centre has worked with a range of partners to jump-start trade, find new market opportunities and define the coordination, marketing and branding strategies that will help create new, sustainable jobs.

© Industrias Agrícolas SRL Ricardo Augusto Quimper and other Peruvian entrepreneurs play a business simulation game. This was part of a training programme, designed and delivered by Peruvian management consultants, who themselves were trained and certified by ITC.

Across Three Continents, A Journey from Bananas to Chips

By Trade Forum editorial team

A Peruvian entrepreneur, far from the capital, turns plantain bananas, a low-return commodity, into chips, a high-value export. Finding a training partner in management skills proved the key to moving this Peruvian exporter up the value chain.

© Ministry of Economy and Commerce of Romania Romanian tourism has great export potential.

Linking Business Communities to Export Markets

By Costin Lianu, General Director, Ministry for Small and Medium Sized Companies, Trade, Tourism and Liberal Professions, Coordinator of National Export Strategy, Romania

Romania’s national strategy connects regions, towns and villages. The aim is to build a broader base of exporters and a new range of exports that meet demands in new markets, especially in the European Union.

CSR: A Stepping Stone in Regional Markets

By Seteng Motalaote, CEO, Wave Sanitation Services, Botswana

A Botswana entrepreneur, inspired to make his continent a safer and cleaner place, is using his South–South connections to expand his waste sanitation business.

© J. N. Musoke Export training is helping businesswomen in Uganda reach new markets.

Changing Mindsets with ACCESS! to Markets

By Juliet Nazziwa Musoke, Executive Director, Uganda Flower Exporters Association, formerly with the Uganda Women Entrepreneurs Association

Targeted programmes help women exporters get the assistance they need.

If You Can’t Sell It, Don’t Make It

By Salem Ben Nasser Ali Ismaily, Executive President, Omani Centre for Investment Promotion and Export Development

Oman used ITC’s tools for an integrated solution to diversify exports in its oil-fuelled economy.

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Made in...

Nature’s riches and skilled craftsmanship are hallmarks of these products from Peru, Cambodia, India and Mongolia. Reflecting a modern branding, they are sold internationally with ITC’s help.

Click here to see the products.

Three New Joint Publications

New guides on tariffs, food safety and quality management to help exporting small firms boost their international competitiveness.