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Using Trade Forum to contribute to your Trade Intelligence

If there is one thing that trade development professionals asked of ITC at its recent events, it was trade intelligence.

One of the ways ITC provides trade intelligence is through Trade Forum magazine. Readers can find information about new markets, national export strategies, inspirational business cases and reporting on broader trends where trade contributes to reducing poverty. 

Stories below give ideas on how to adapt and reuse Trade Forum articles for your own networks. In recent years, readers from trade support institutions have often asked us how to do this. These articles are relevant for managers of trade information and publishing programmes targeted to small business exporters, educators or developers of online interactive content (discussions or blogs) on export competitiveness or development issues, and managers of trade advocacy programmes.

Be Your Own Web Publisher

From bringing post-war societies to life, to public attitudes on trade and major export success stories from developing countries — trade stories are reaching new audiences through major online media, web-based discussions, blogs ­— and even phones.

© Istockphoto/J.Caspel

Track Online Favourites

With an original voice on the issues of the day, from back office operations to trade talks and ethical fashion, the magazine online offers content for a range of users.

Understanding Web Traffic

A behind-the-scenes look at Trade Forum’s online audience may spark ideas to boost traffic on your own sites. It can also help you better select content by understanding where your own web audiences may match with those of Trade Forum.

Editors’ Picks

 

The Trade Forum editorial team shares the magazine issues that marked them the most. Topics such as women in the economy, NGOs in trade development and written versus visual journalism are among the team’s favourites.

Using Trade Forum Collections

In the business world, making decisions or transacting deals successfully is impossible without trade intelligence. In developing countries, we can see that the lack of targeted information is an obstacle to growing trade.

The following 11 collections of Trade Forum articles seek to bridge that gap.

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